You
Can Be Number One.
A Web
Site that can't be found might as well not be there. It's like having
a business with an unlisted phone number and hidden in a back alley.
You need your web site to be found by your potential customers and
clients. Most people find web sites by using search engines, but
unless your site is designed correctly you may find out that your
web site does not show up on the search engines. Web Optimization is
the technique of redesigning part or all of your site to be Search
Engine Friendly and maximize your position ranking on search engines
for keywords and phrases.
ProMarketing
can Optimize your site for search engines in two ways:
Standard Optimization - We
redesign your site's pages, modifying the text and source code
of your web pages to maximize the site's visibility and ranking on
search engines. We then submit your site to several thousand search
engines and other directories to maximize your site's exposure and
back-linking.
This "standard" method will help to
maximize your exposure and ranking as much as possible to the search
engines. But it has a few drawbacks. First, search engines are
taking longer and longer to index web sites into their databases. It
can take months to be indexed. Second, each search engine uses
different "rules" to decide what results should be shown at the top
of a page. This means we can't guarantee success of ranking with
this method. But we do have a way to make sure you get to the top:
PPC (Pay-Per-Click)
Marketing - Using this method we can promise you the number one
or two position in most of the major search engines, like Yahoo,
AltaVista, InfoSpace, CNN, MSN, Search.com, Dogpile, and more.
Your ad appears at the top of the page, above the search engine's
own results (see the example photo above.)
These are NOT banner ads or
Popups. Your ad looks just like the actual search engine
results, not like an advertisement. As a matter of fact, you might
have found our web site through our PPC advertisements and were not
even aware of it.
You only pay when someone actually
clicks on your ad (no charge for displays with no clicks), you can control
exactly what the search engine results contain, and which key words
you want to buy. Prices currently start as low 10 cents per
click-through.
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ProMarketing does not charge you any
monthly fees for this service. We only charge for our time to set up
the marketing campaign. Then we turn it over to you and you pay the
PPC advertising agency directly for any click-through ads.
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We consult with you and write the
perfect ads for your product and services.
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We research the most cost-effective
keywords and phrases to buy.
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We set up the marketing account for
you, and teach you to maintain it yourself. Maintenance takes about
1 hour a week of your time.
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Using our proprietary lead generating
system, we create special marketing pages
and forms for you to gather contact information from the ad
click-throughs.
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No changes to your existing web site
are necessary (but for maximum effect we suggest doing both Standard
Optimization and PPC Marketing)
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