For Immediate Release:

 Air Force Safety…the goal is zero mishaps!

ProMarketing, Inc. a Louisville, KY company was selected by the Air Force at the Pentagon to assist in implementing the Air Force Chief of Staff, General Jumper’s program to reduce preventable mishaps.   As General Jumper stated, February 18, “we cannot fall into the trap of accepting accidents as a cost of doing business, when all accidents are preventable.”  The “number one killer of Air Force personnel is private motor vehicles and motorcycle accidents”.

This is the third time, since 9/11, Michael Waddell and his firm, ProMarketing has been selected to develop special programs for the U. S. Air Force.  In 2001 ProMarketing was selected from a field of 18 companies from across America to come to Washington and develop the “Family Liaison Officer Program” for the Air Force. According the Air Force Executive Producer Major Scott Ross,  “ProMarketing, Inc. completed the production of the “Family Liaison Officer’s Training Program” in “record time” and it is of the highest quality.”

In 2003, ProMarketing was selected again, this time from a field of 15 companies, to develop and produce two more titles for the Air Force at the Pentagon. 

Last week ProMarketing’s art director, John Sparks completed the designs for the facilitator brochures and the full color packaging for “Before Their Time”, an 18 minute video, and “The Preventable Losses”, a 23 minute video that Michael Waddell wrote, produced and directed for the US Air Force at the Pentagon. The videos will be distributed on VHS and on CD-ROM. These special motivational training programs are designed to help the Air Force achieve their “zero mishaps” goal.  It is interesting to note that the leading cause of death in the US for people between the ages of 15 and 44 is the same as it is in the Air Force, vehicular related mishaps.

Michael looks forward to applying his style of motivational training to other challenging situations facing business, industry and the military...   

ProMarketing, with offices in Louisville, Kentucky and Austin, Texas specializes in the development of custom training and marketing programs utilizing video, multimedia CDs, DVDs, and web sites.